A reseller is a company or individual that purchases products or services from a manufacturer or distributor and then resells them to consumers or other businesses.
Resellers typically add their own markup to the products they purchase, allowing them to generate revenue by selling the items at a higher price than they paid for them.
Resellers can be found in a variety of industries, including electronics, clothing, and software. They play an important role in the supply chain by providing consumers with access to a wide variety of products and services, often at competitive prices.